But it all changed when Tashi Cell came to break the B Mobile monopoly. Three months of free talk time, Sim card free and rate as low as Nu.3 per minute, which is again divided into three units. That's when I realized how cheap it could be. I instantly used Tashi Cell but problem was all my contacts used the senior service and it was not fair for them as B Mobile charged higher on calls to Tashi Cell.
The two cellular services lived along in the market for last few years and Tashi Cell couldn't gain as many users as B Mobile had since people already have a sim. Over the years both tired different strategies to market their product. And by any count Tashi Cell was generous, may be it still had to multiply its subscribers three folds to catch up with the senior rival.
|My Dual SIM Mobile using both B&T|
I used Tashi Cell more when they offered Losar bonuses and these days when B Mobile's Power Voucher came in I am using B Mobile more... We have a choice now, smarter choice!