Wednesday, November 14, 2018

Bjob Ganchu- A Badass Bhutanese Entrepreneur

Thimphu is the showroom of Bhutanese prosperity, influence and glamour as much as it’s the slum of destitution, struggle and misery. The coexistence of the two worlds is made unbearably painful when the prosperous neighbors don’t waver from casting their dark shadow over the shattered dreams on the other side. 

Having become a part of this community and witnessing the urban drama of haves and have-nots, I can see one unmindfully flaunting and other ignorantly desiring, and thus keeping the vicious circle of misery rolling. We can break free from this self-imposed tragedy by simply changing the kind of people we choose to admire and follow. 

I am least impressed by the generous display of possessions or influence. In the whole glittering exhibition of Thimphu, the only person I envy is Bjob Ganchu. To me, he is one person who is living a real dream. His days are spent in his own radio station playing music and doing amazing shows of his own creativity, and by the night he is at his own live music bar listening to bands of his choice and discussing bold new ideas with the best of people in the town. Now who else gets to do this for living! 

Gangchu- The Man! PC: His Facebook Profile
Back in the days, when I was still a teacher in Bajothang and when Thimphu was an occasional getaway for my family, I would switch to Radio Valley 99.9 FM as soon as Simtokha Dzong came in the view. In the evening, I would timidly stroll by to get a glimpse of urban night life at Mojo Park. My idea of Thimphu was whole in these two. Much later I found out that the both were created by one lanky music lover called Ganchu.

Ganchu set out to become an engineer and he became one. He secured his choice of placement at the then Thimphu City Cooperation. However, he soon realized that he was never designed for 9-5. He left his juicy position in civil service to meet his destiny half way across. It was a daring move for a village boy from Gaselo who had the burden of supporting his aging parents.

If I had known him back in 2007 I would have found him so stupid, trying to set up a radio station against so many obvious odds. Radio was a dying thing already, even the well-established BBS Radio was facing the inevitable fate with the coming of television. But who would have thought that the man was on the mission not only to revive radio but also to make it into a thriving trend? In fact, until Radio Valley came by, radio was a rural thing, it was his radio station that made listening to radio an exciting urban trend. He gave national radio a run for their money.

I am sure he isn’t making a lot of money from radio, but he is undoubtedly having so much fun playing music, directing shows of his own choice and helping people promote their businesses through his radio ads. In the age of TV and social media, he is the guy who still managed to influence businesses to invest in radio ads, and delivered results.

In 2011, he ventured into another field of business, live music bar, that was already flooding the dingy corners of Thimphu and drawing criticism. But not surprisingly, after what he did with radio, his music bar was not another drayang in the town. His was Mojo Park, a class apart, where he managed to sanctify the stage and made it into a platform where professional singers and bands aspire to perform. Down on the floor he has created a haven for decent music loving crowd. Mojo Park became an elegant place where stars performed and fans applauded, and it has also become a launch pad for many new singing talents. On top of that, despite being one crowed place, It’s the safest night place to hang out in Thimphu with no case of violence whatsoever. Touchwood. 


 


Ganchu is a unique specimen of entrepreneur in Thimphu because he neither falls in the category of young businessmen with inheritance, nor of those young entrepreneurs who are groomed and blessed by various government schemes. He emerged on his own from in-between the two and became a success story worth telling to the younger generation.

What set him apart from the rest was his guts to dream big, his sincerity to back it up with good research and then execute it like a pro. You will not hear him complain, you will only hear him talk endlessly about brave new ideas. Of course, you would hear a lot of people do that but Ganchu would have already tried and tested his ideas the next time you meet him. He does not wait for government to support or any miracle to happen. 


Gangchu- Doing what he loves- PC: His Facebook
I have known him to be a perfectionist when it comes to branding, which he is so good at. This brand master would rather have a crappy business with a good branding than otherwise. He personally worked on branding all of his businesses and even helped a lot of his friends get branding right.

His other businesses are Karma Kora T-Shirts, which has already become a collectable item and much sort after souvenir from Bhutan. I remember him travelling all the way to Bangkok to learn the art of screen-printing before he ventured into it. His branding agency, Valley Studio is thriving and raising the bar for the emerging advertising industry. 



Not everything went so smoothly for him, some of the shops he has to close down were Jarim Sarim, online photo printing service, Asha Passa, the first online business platform in Bhutan that was ahead of its time but would come back as mobile app soon, and My Flick, a movie rental store. He is smart enough to let go when things aren’t working but he won’t just let it be without giving it a shot. He has that stubborn attitude to implement his idea no matter what. 


And now he is venturing into travel business and mind you he must have something completely different to offer to this conventional business, I already saw him host the Bucketlist family. He is constantly brewing new ideas, once he asked me if I, as fellow bjob, would be interested in starting a Yak Riding business in Haa. Another time, he asked me if I would join him to create a forest of cherry trees in his or my village. He would often remind me of that prayer flagpole hiring idea I wrote some years ago. Danger of saying yes to Ganchu is that you have to do it right away.

I have seen recent entrepreneurs being awarded prizes, invited as guest speakers in schools and at various events to share their stories but in most of their stories I find on common theme; their struggle, their grievances, their hope of better future if things go well. I feel they need Ganchu to speak at such events, to talk about how to make things work, how to invest smartly, how to brand their business, how to succeed, how to let go when things don’t work and move on with the next, how to stop complaining… he will speak so bluntly that young people who are destined for entrepreneurship will find their direction and those who are not will face the truth and change their direction. They need to hear success story from this badass entrepreneur. He is a mentor you must seek because he, in his own words, “has not talent, his only talent is to see talent in people”.


Gangchu and His Wife. PC: His Facebook Profile 
Sorry, Bjob Ganchu doesn’t have a private home, he doesn’t drive a big car, he is mostly seen in his old clothes and keep his hair long, because he thinks hair is like antenna … not a conventional success story you seek but that’s what I recommend you to seek for a fulfilling and purposeful stay in Thimphu.

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