09 February 2013

Kinder Joy Brain

I don't think there is anybody who doesn't know about the egg shaped product that makes your kids crazy. And when our kids become crazy they make us crazy finally. There is not a day in a year my daughter doesn't ask for a Kinder Joy, there is not a night she does watch Kinder joy Ad on YouTube. I want to kill whoever was that first person who introduced her to this product.
The Magical Product
It costs a staggering Nu.35 in Wangdue, which is enough to buy myself a decent lunch. After paying so much it is interesting to observe she wouldn't eat the edible half, and I assume half the kids on the planet would do the same. They are after the other half which holds a surprise toy. I noticed that there is no surprise anymore as my girl keeps getting a monkey paying cricket- seemingly made in India!
Well I share a similarity with Kinder Joy, one half of me is a father who just calculated how much this stupid egg robbed off me so far but the other half of me was fully amazed by the brain behind the Kinder Joy concept. It emerged in one of thousand talks I had with my kindred spirit Tshering Tenzin at his headquarters. We looked at the product from all angles (it looked like an egg from all sides) and saw that it has very low investment, high price and targets the loose ends of our wallets- yes children. Amazingly it sells on its own, and one Kinder Joy sold becomes an advertisement for next hundred costumers... it works like magic spell. It's like Facebook on internet, which needn't be taught nor advertised.
There is so much to learn from this small product, though I hate it every time my daughter catches hold of one. While the world is after making big stuffs someone has put all his brain on creating a small thing for small children to make us scratch our head!

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