PaSsu Diary- Publishing Blog into Book

How unfair is it on my part, not to discuss a word about my own book PaSsu Diary on this very blog where it was born and bred? It’s been three months today since the launch and I am surprised that I have waited so much. In the past ten years I have never let go of any such event without recording them, but it all stopped since the day I decided to publish the blog into a book. The idea took all my attention and I was gradually getting used to not blogging. Surprisingly I survived.

But I vowed to myself that I will return to full-time blogging once the book got published, not foreseeing that there is whole world of marketing to explore after publishing. Therefore, even after months I have been able to keep my words. I am still sorting out my accounts and wondering if I should send the book for reprint.

Meanwhile, I want to recount the overwhelming experience I have had in the whole publication process. Of the many dreams I had since high school, publishing a book was my favourite. But my first attempt at publishing a collection of short stories in 2003 failed and the disappointment grew with me for last fifteen years. I was still considering the publication of my short story book when the idea of publishing this blog came by.

I wasn’t even confident to publish PaSsu Diary because all the articles were already published online and there was nothing new I was offering, yet I wanted to try it out because I wanted to get the feel of holding a book of my own without much effort. I thought, may be it might motivate me to get my short story book published. I was only looking at it as a means to publishing my next real book, but now I feel differently. I was absolutely wrong in assuming that all the posts published on the blog would be read. No one has done that.

Suddenly, I started seeing my 2003 failure as a blessing because over the years I have learned a great deal about how to and how not to publish a book, especially how crucial it’s for your first book to be something that you won’t regret. Therefore, I have paid attention to every little detail; paper type, font, binding, cover art, cover design, dimension and even the thickness of the book. Even if the book failed in all aspects I wanted it to be a good showpiece. Seriously.

My editor Nawang Phuntsho, who helped many young people published their debut book using his crowd-publishing platform was so confident in my book, much more than myself, to vouch for 3000 copies in the first print, highest number ever attempted with any book we handled so far. He refused to change his mind about it. Now I feel he had seen the future.

On the day the book came out of the press even I became a little too over confident because the combination of Chimi R Namgyal’s cartoon, Binu Creativedonkey’s colour alteration and cover design, Che Dorji’s layout and design made the book look so grand. Inside the book, I know my editor has put in his heart-work. That’s the way I wanted my first book to look like.

The Fantastic Four

The book launch event was something I was looking forward to for the past fifteen years and I have shamelessly daydreamed many a times over the years. It’s that single event perhaps every aspiring writer hunger for, to hold their book, read to the crowd, and give their autograph. But after so many years of preparation when it was finally happening to me, I was strangely embarrassed. I was so disappointed to find myself not as happy as I should be. Perhaps I was overwhelmed to see my biggest dream come true so easily.

Book Launched by my favourite author Dr. Karma Phuntsho

The event was hosted by my friend Chimi Zom at her hotel, Dorji Elements and my team made sure that it felt like a real book launch. The setting was perfect, better than those in my daydreams. I had only one condition, that they should not make me sell my own book, which I pitifully saw happening during a few book launches I attended. I had one of my favourite authors, Dr. Karma Phuntsho grace the event. His book History of Bhutan made me look up to him as a super human.

In the confusion of everything I realised that I haven’t prepared a speech at all. I quickly thought of few things that are worthy of talking about my book, and having been a teacher all my life, spoke as if I have prepared it all night;

1. The book is crowd-published. 16 friends invested in the publication of this book. I must admit that even after all these years I don’t have money to publish my own book, but even if I had money I would have still crowd-published the book because it also means crowd-marketing. Investors are paid back in terms of books and they help you reach your book to their network of people where we can never reach. So on the launch day, even before I sold a single book, 1500 copies are sold in principle. Thanks to Nawang for the great idea.
2. Blog to book. It’s the first of its kind in the country and I hope this will pave way for the young bloggers to consider it as an ultimate blogging goal. But unlike mine, they could plan it well and focus on certain subjects or theme right from the beginning. 
3. Book is always judged by its cover, therefore never take design aspects lightly. When you put your book on the shelf with other books, you should not feel sorry for your poor book. 
4. My book is on ordinary subjects written in almost simple 'spoken’ English, that anyone can easily read and dissect, which will often make you think, “If writing such things can be published as book then even I can be a writer.” And that’s what I want people, especially young one to think, to see how possible it is to publish a book. 

Reviewing PaSsu Diary by Kezang Choden

I am proud to share that my book was received warmly by the readers across the country and I enjoyed overwhelming response from the readers on various media platforms. I only made sure that the book was available in every Dzongkhag through my network of friends- and not just lazily rely on the bookstores, while the readers did the promotion for me. I owe to so many people for letting people know and helping me reach my book to the farthest corners.

From the many reviews and comments, I knew that my book was touching young hearts so I tried to reach out to parents to buy the book for their children. I assured them that the book would tell their children so many things they longed to tell them, without having to argue with them.

The best compliments I received was from some readers who admitted that it was the first book they ever read. They shared how my short articles were so easy to read and how they kept going ‘just one more piece and I will sleep’ for the entire night. They were on page 307 by the time they realised.

And of the many pictures parents sent to me of their children adventuring with my book, the most heartwarming was of a girl who has reviewed my book as part of her English assignment, where she went on to argue with her teacher about how a teacher should be. Her language, analytical power and handwriting will grab your attention.

Review by Sonam Choden, XII, DMSS

Review by Sonam Choden XII, DMSS

At the first booktalk I gave at the Bhutan Art Gallery I had a firsthand insight into how seriously people are discussing the subjects I have written about. I am happy that the issues I discussed long time ago are back on the table with this book, therefore I am looking forward to the few booktalks I have planned to take part in.

Book Talk at Bhutan Art Gallery- by Wang

Book Launch Covered by BBS News

Ordinary Bhutanese and Five Star Hotel Myths

I don't know if it's a normal thing to be scared of visiting five star hotels. My usual confidence fades away at the thought of walking into a high end hotel unless I am with friends. I assume many ordinary people get the same feeling even when they can actually financially afford to- at least a meal. There is a mindset that those hotels as places meant only for rich tourists.

Actually I have had the privilege of dinning in almost every big hotel in Paro and Thimphu, of course as official invitee, but all these experiences have made no difference on my mindset. When my former student Gopi, who is now the marketing and communications officer with Le Meridian Riverfront in Paro, invited my family for a dinner, I panicked.

I couldn’t tell him about my strange condition. I couldn’t tell him that the big hotels make me feel small and that the radiance of interiors dim my confidence, that the politeness of the waiters makes me nervous and that I find everything so intimidating.

I rather kept pushing it for another time, and he being a professional who is groomed at a Starwood hotel kept asking when it would be the right time for me to come. Finally after much debate with my inferiority complex I braved to reveal it to my wife and daughter, and that’s when I reduced my options to nothing. Now it was them who pushed me.

Gopi was waiting for my family of five at the gate and we were ushered in to the lobby. I was familiar with that beautiful space, because I have been here twice in the past. But Gopi was prepared to surprise us, he led us to a corner and made us choose cocktails, and mocktails for the kids. That was new to us. I never thought there would be some many different types of cocktails.

Gopi then indicated that we move to the main thing; we were invited to a meal in their Pan Asian specialty restaurant called “Bamboo Chic”. That was another corner that I didn’t have the privilege to explore during my past visits, so I was waiting to be surprised. But you could imagine how uncomfortable I was feeling and how gingerly I was moving, just to make sure that I don’t land up doing anything stupid.

Bamboo Chic was a world in itself, so much part of the hotel yet so independent in its operation. It was as if the restaurant was waiting for us for the evening, the chefs in the open kitchen welcomed us and the waiters ushered us to the table. I was melting yet acting worthy of the invitation. Fortunately, the waitress waiting on us was a friend and that made us feel so relaxed. I was dying to tell her how uncomfortable I was feeling but as the conversation began things settled gradually.

I wasn’t expecting bathub and momo on the Pan Asian menu at least, yet expecting something familiar. But why would anyone come thus far for anything usual. So the manager of the F&B helped us in choosing, and he really knew how to do it for the family; he made sure that everyone asked for different cuisines so that we could all have the most out of our visit.

In the life of mine I have never feasted on such great variety of food and for the first time I saw food as a form of art. The way each cuisine was presented made me hesitate to put my fork and destroy the beauty of it. Following the art of food, was the science of taste; my ordinary tastebuds have never been exposed to such range of sensations. I wish I could explain those feelings that were beyond my usual sweet, salty, sour and hot tastes. Every plate had a story to tell- the literature of food. Now I know why there are food bloggers!

With such heartwarming hospitality showered on my humble family I thought I owed them an honest feedback, or rather a confession. So I shamelessly told them how their big brand scared the heart out of me, how their hotel appeared so inaccessible to locals and how otherwise we so much wish to visit.
I felt so relived having gotten that of my chest but I didn’t expect my confession would go on to shatter the glass-wall I have build between my self-worth and big hotels.

The manager with so much sincerity in his voice confided to us that he and his team can claim it as their achievement if they could make their hotel popular among the local people, make it a favourite getaway place for Bhutanese families. He justified that their success with international guests was not theirs to claim, it was because of their brand and the network across the world. He was so convincing that I suddenly felt so differently about the big hotels- the myth was busted. He went on to bust more myths as he talked about affordability- explaining how any average Bhutanese could customise their menu and have a great experience with the same amount we spend at local café!

Today, I can confidently walk into any hotel and feel wanted there.