11 June 2012

The Changing MRP

MRP is supposed to stand for Maximum Retail Price, but it's badly misunderstood in Bhutanese Market. People think it's the price shopkeepers paid to the sources, or shopkeepers convince people to think so. Therefore they think is reasonable to pay a little higher than MRP and if on some rare occasions they get a few things on MRP it makes them very happy.
But the truth everybody knows is that MRP printed on goods are way higher than its actual price so that it covers all transportation expenses and taxes and still leave good room for profit. But some shopkeepers who charge over the MRP share their sad stories of having paid so much themselves, which is either a big lie or they are foolish enough to deal with third-person suppliers. Whose ever fault it is, costumers like us are the ones who are paying the price on daily basis.
However our misery with MRP doesn't end with getting some things at MRP because it's on a constant change. Prices of goods are changing with every new stock and shopkeepers shrug innocently, indicating that they have no power over the Indian inflation. That's true we can't control the Indian market, and we can't survive without importing from India but what about Bhutan?
One Bhutanese good I buy regularly is Orange Fruit Squash, it's not only economical but also less harmful compared to fizzy drinks. Till last week I was buying one liter bottle @Nu.78 and today it's @Nu.115, a 47.4% increase in price. I checked the dates and found that the ones I bought earlier were from last year and the new stock was the one which came with new price tag. I am just wondering what happened so suddenly in Bhutan that this company had to increase the price insanely.
Orange Squash 47.4 % inflated over a few months (look at the prices)
Prime Minister sure told us Bhutanese to take advantage of the Rupee Crunch but He mustn't have meant to do this and kill fellow Bhutanese. Orange Squash was a poor-man's drink, we could increase the amount by adding water but now they have even charged for the water we will add.
I am also wondering why the juice which is produced in Bhutan and also has "Bhutan Sale" written on it has it's price printed in RS.


  1. This is really disappointing.
    The rate of Bhutanese price is proportionally increasing to the rate of increase in the price of indian products.
    When is Rupee crunch every going to disappear?
    Is poverty on its way?

  2. It is frustrating to know this things are happening in Bhutan. I too observed a lot about increased price of commodities. It is happening starting from the price of Doma. It so happened that i started worrying that one day our Ngultrum will be just a plain paper with no value. We never try to think what it would be for poor people. Bhutanese villagers also charge so high in home grown products. We have to take advantage but we must also know the limit. We must know that all of us are bhutanese at first hand, and we should not be inflating the value of Ngultrum in our own country in name of Rupee crunch. Just have a glance at my observations too @ http://www.monutamang.com/2012/06/my-observation-my-opinion.html


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